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Showing posts from February 20, 2021

Is Going Digital the Right Move for Your Fitness Career?

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  While providing digital options can indeed enhance your business, potentially increasing your reach and revenue, you must consider your target market, how you can best support client goals and your reasons for doing the work before you make a move. Considering the challenges of the last year and all the attention that going digital has received, you might be feeling as if you don’t have a choice. Here’s something to put your mind at ease: Entering the world of digital fitness is   not  necessarily a must-do. While providing digital options can indeed enhance your business, potentially increasing your reach and revenue, you must consider your target market, how you can best support client goals  and  your reasons for doing the work before you make a move. Here are a few questions to explore to determine if going digital is the right move for you. 1. Who is Your Target Market? First, it’s important to define and understand your target market. With whom do you do your best work? Who mos